Analyzing Ibsens Character, Hedda Gabler Essay -- Character Analysis,

Henrik Ibsen's character, Hedda Gabler, is a woman who is torn between her desires and the expectations required of someone of her social standing. At the onset of the play, Hedda has been married for six months, but she still clings to her maiden name, as evident in the title of the play, â€Å"Hedda Gabler.† Her reluctance at accepting her new name is symbolic of her dissatisfaction of being married; she misses the freedom of being single, while at the same time longs to be married to an aristocrat, to someone who is more important in society than her husband is. Hedda was raised under the rule of her military father, General Gabler, and was probably subjected to strict rules and discipline. Growing up she learned nothing of the domestic skills and expectations required of the women of her social standing; she also learned nothing about motherhood, which left her feeling terrified and lost once she learned she was pregnant. Instead, she learned how to shoot pistols and ride horses. Her high social standing never left her in want of any possessions; Hedda was â€Å"used to having things in the General's time† (168). She was constantly engaged in social situations with suitors who, though she was beautiful, did not want to marry her. Her lack of prospects within the aristocratic class led her to accept a marriage proposal from Jà ¶rgen Tesman, a scholar of lower social standing. Her husband's potential failure at being able to obtain a respectable position at a university leaves Hedda fearing her security and the possibility of not being able to afford new and expensive possessions. Upon her first appearance on stage, one can garner some very important clues as to Hedda's personality. She is â€Å"aristocratic and elegant† (175) and ... ...p† (203) between herself, her husband, and Brack. The inevitability of an impending affair, coupled with her unwanted pregnancy and loveless marriage, convinced Hedda that she was losing all control of her life. Suicide was Hedda's final attempt at regaining her control. She destroyed her and Tesman's child, just as she had done with Mrs. Elvsted and Là ¶vborg's â€Å"child;† if she did not love the unborn child, no one else was going to be able to. But foremost, she wanted to be able to escape male dominion, most notably that of Brack's. She did not relish the idea of having to cater to his needs and abhorred the idea of having an affair because, if someone found out, it would cause a scandal. In Hedda's eyes, the only way out of this dire situation was to commit suicide. But her death was not going to be hideous like Là ¶vborg's was; hers was going to be beautiful.

Agro Processing Industries Essay

Rural Entrepreneurship through Agro-Processing Industries Mrs. P. Geetha, Lecturer in Economics, Sri GVG Visalakshi College for Women, Udumalpet, TamilNadu, India In India there are about 6. 3 million villages and 340 million workers in rural unorganized sector who contribute 60% of national income. About 75% of populations who live in villages have to utilize the village resources. In rural areas mainly three types of economic activities are being undertaken. These activities are: primary, secondary and tertiary activities. When we talk of rural development, the emphasis is on the development of agriculture, industry, trade and service sectors. Among these activities, agriculture till now is the main occupational activity in the rural areas as most of the population depends on agriculture for their livelihood and employment. A small stimulation will dynamite the rural economy and lead to improved quality of life. Rural areas must try for better utilization of human resources to improve the rural economy. Promoting agro-based industries, cottage and small-scale industries would serve the purpose of rural entrepreneurship development. Importance of Agro-Processing Industries Agro processing could be defined as set of techno economic activities carried out for conservation and handling of agricultural produce and to make it usable as food, feed, fibre, fuel or industrial raw material. Hence, the agro-processing industry is regarded as the sunrise sector of the Indian economy. Properly developed, agro-processing sector would not only encourage rural entrepreneurship but also can make India a major player at the global level for marketing and supply of processed food, feed and a wide range of other plant and animal products. Categories of Agro – Industry i) Village Industries owned and run by rural households with very little capital investment and a high level of manual labour. Ex. pickles, papad, etc. ii) Small scale industry characterized by medium investment and semi-automation. Ex. edible oil, rice mills, etc. iii) Large-scale industry involving large investment and a high level of automation. Ex. Sugar, jute, cotton mills, etc Prospects The agro processing sector offers scope for development of several industries such as solvent extraction, oleoresins, kinnow/orange juice, malt extracts, floriculture and a host of other items.

Teaching Education For Students Of All Ages, Genders,...

I believe that there are many different techniques and strategies to connect with students of all ages, genders, ethnicities, and differences in learning. Educational philosophies are the foundation of education and how it influences students learning in classrooms. All teachers have their own belief on how education should be taught, I will express my thoughts to how I will provide education to my students. The purpose of education, three to four educational philosophies I plan to use, and why teaching matters to me, and how I will teach my classroom. First, the purpose of education is to inform children of what they need to know to succeed in this world. Education is important to a student in a number of ways, according to Johnson (2015) students need to be active participants in learning. A purpose of education is letting a student be engaged in learning something different to them, something the students will need in life to conquer a task that is not known to them. Pointed out b y Johnson (2015) students need tools and resources, these should be provided by the teacher and the student should learn and acquire them for their own purposes. Education should be not just confined in the classroom and textbook, students should be encouraged to explore and research information beyond that. I will provide my students with the knowledge that education is something they need to learn, and that it is useful in everything they do. In the words of Huerta (2009) the word†Show MoreRelatedUnderstanding And Supporting Gender Equity754 Words   |  4 PagesChapter eight of Multicultural Education focuses on both understanding and supporting gender equity in schools. Supporting gender equality use to mean providing both equal access and equal outcomes for all students regardless of their gender; equality meant proving students with the exact same rather than providing students with opportunities and experiences based on what they needed in order to succeed and better t hemselves. Equality does not only focus on gender and understanding, it also includesRead MoreMulticultural Education int the United States1665 Words   |  7 Pagestheir school environment including classroom settings, school wide activities, and curriculum as it becomes more evident that the benefits of teaching cultural diversity within the school setting will positively influence our communities, and ultimately the entire nation’s future. The purpose of this paper is to share the pros and cons of multicultural education in the classroom. Additionally, I will express my views compared to those in the reading requirements for this assignment, as well as, newRead MoreMulticultural Competence Of School Psychologists1031 Words   |  5 Pagesaware that an effective school professional is multiculturally competent and able to make sense of students’ sociocultural, socioracial, and sociopolitical backgrounds that present themselves within a classroom setting. Multicultu rally competent professionals are informed as to which environmental, academic, and community factors combine to support all students’ learning and development across ages and abilities. Twenty-first century American schools are changing in dramatic ways partly because ofRead MoreEducation : The Most Powerful Weapon For Changing The World998 Words   |  4 Pagesbeliefs on what the purpose of education is, what schools are for, what curriculum should contain, what the relationship between students and teachers should be, and what my plan to honor the differences between my students is. By the end of this essay, I will examine my views and decide which well-known educational philosophy my beliefs align with. Once combined, this will form my philosophy of teaching and education. It is important to note that my plan is to teach students aged from preschool to fifthRead MoreThe Link Between Social Interactions Among Peers And School And Academic Outcomes For Over 40 Years Essay1619 Words   |  7 PagesAmerican and Latino population where students discourage academic achievement (Ogbu, 1986). The purpose of this study is to explain academic achievement by analyzing four factors: the peer pressure effect on students, gender, and student’s particular interest for education compared to their peers, and race and ethnicity. This research relates to social work in many ways. Social workers find this research important because during the adolescent stage, students are finding their own personal identityRead MoreDiversity in Higher Education1432 Words   |  6 PagesCompiling a Case Study In higher education, diversity has many meanings and even more implications. The Encarta World English Dictionary defines diversity as, â€Å"social inclusiveness - ethnic variety, as well as socioeconomic and gender variety, in a group, society, or institution† (Soukhanov, 1999). As important as diversity is tolerance. Encarta World English Dictionary defines tolerance as, â€Å"acceptance of different views - the acceptance of the differing views of other people, e.g. in religiousRead MoreA Study on Financing, Liberal Arts, and Equity1572 Words   |  6 PagesThe existing public education system in America was established when education was a low priority. As the demands for greater education grew, the public education system tried but failed to keep pace with those demands. The educational system must standardize education across America, raise the percentage of students who have mastered basic skills and teach students to understand the importance of learning about a wi de variety of subjects. The value of a liberal arts education and the focus theRead MoreAnalysis Of Deborah Tannen s Article How Male And Female Students Use Language Differently1225 Words   |  5 PagesEducation has always been the most efficient tool for success in the 21st century. Due to it, people become professionals in various spheres, and it also provides means for prosperity. People acquire knowledge in order to lighten challenges they face in everyday life. Education plays a vital role in shaping an individual’s success in personal life. It assists people in earning recognition and respect in social relations with others. It also impacts the development of personal skills and the futureRead MoreEssay about Educational Achievement and Development1338 Words   |  6 Pagesfactors of a students’ academic journey. Education as a form of secondary socialisation teaches students, the basic norms and values of society and assists in developing their individual identity. In many cases t here are contributing issues that not only hinder, but can dramatically affect a child’s educational achievement and development; but also impacts negatively on their childhood experience. These contributing factors consist of a person’s class, their gender and/or their race and ethnicity; whichRead MoreMulticultural Class And Socioeconomic Status1417 Words   |  6 PagesAccording to Multicultural Education in a Pluralistic Society, the United States is comprised of almost 300 different ethnic groups (46). These groups, which make up the population of the United States, are all educated in some way shape or form in American school systems across the country. Educators have to create their instruction in such a way to be inclusive toward all these groups, especially in very diverse areas. By teaching about different cultures to the class they can have a better understanding

Gender Harassment And The Workplace - 1465 Words

Every work industry around the world has numerous discriminations afoot, but many studies have been conducted that highlight challenges faced specifically by women in the workplace. Women face many uphill battles to include differences in pay levels compared with male counterparts; the balance of full-time compared to part-time employment; and the occupational echelons at which women are typically employed. The Equal Opportunities Commission (EOC) reported that â€Å"women remain disadvantaged compared to men, as occupational segregation means they are concentrated in lower skilled and lower paid jobs with less access to vocational training and education† (Bimrose, 2004, p. 110). Sexual harassment represents one important instrument for maintaining occupational separation for women in the workplace. Nevertheless, two legislative Acts in the UK that victims can use to confront it are the Sex Discrimination Act (SDA) of 1975 and the Employment Rights Act (ERA) of 1996. Under the SDA, sexual harassment is illegal if it can be construed as sex discrimination and distinguishes between direct and indirect discrimination with sexual harassment identified as a form of direct discrimination. On the other hand, the ERA only applies when an individual has a minimum of 1 years’ service with an employer and has been dismissed, resigned or is considering leaving because of harassment (Bimrose, 2004, p. 110). Additionally, two codes of practice have been implemented to help prevent sexualShow MoreRelated Gender and Power in the Workplace Essay1644 Words   |  7 PagesGender and Power in the Workplace This essay is an analysis of contemporary issues associated with gender and power in the workplace; which will specifically include a discussion of gender relations, stereotyping, women’s identity, the structuring of formal and informal power, sources of inequality, and sexual harassment. The concept of gender in relation to the division of labor in the workplace, and in relation to issues of power and control is an unfortunate, groundless stereotype. SuzanneRead MoreGender Harassment And Heterosexist Harassment964 Words   |  4 PagesIn the research study â€Å"Two sides of the same coin: Gender harassment and heterosexist harassment in LGBQ work lives†, the researchers, Lilia M. Cortina and Veronica Caridad Rabelo, focused their study on people of the LGBQ (Lesbian, Gay, Bisexual, and Queer) community in the workplace. Individuals who consider themselves to be a part of the LGBQ community face many hardships in everyday life, and dealing with hate in the workplace is simply one of the many burdens placed upon them. Some are constantlyRead MoreSexual Harassment Within The Workplace1382 Words   |  6 PagesSociology of Gender November 2015 SEXUAL HARASSMENT IN THE WORKPLACE Sexual harassment is any form of unprecedented sexual conduct in which the offender uses inappropriate language and actions that humiliate the sexuality of the offended. At workplaces, sexual harassment occurs when stakeholders of an organization engage in unwelcomed conducts of sexual nature, which makes the recipients (of the conduct) intimidated and uncomfortable. As Solotoff and Kramer (2014: 67) assert, sexual harassment is aRead MoreRetaining Ethics Rule And A Diversity715 Words   |  3 Pagesimportant in business world to succeed, but some businesspeople fail to apply diversity to their business. Particularly, discrimination is a case that proves the failure of business. In the case â€Å"Short Shorts,† it shows gender discrimination and sexual harassment in the workplace. Lucy is a waitress at the Sandtrap, which is located on the beach and a popular restaurant for night bands. The Sandtrap is attractive during customers’ vacation season, but the number of cus tomers is drastically declinedRead MoreDespite The Issues That Have Surrounded Women In The Workplace1571 Words   |  7 Pagesin the workplace since they first entered during the 40s, 50s, and 60s, there have been some evolution to the way women are seen and treated in the workplace. While women were expected to leave the workforce after their aid during World War II, feminist movements have pushed for the re-entrance of women in the workforce during the 1960s; there has been a lot of progression for the equality of women, although, this is not entirely consistent with every job, career, or internship. Either gender has beenRead MoreThe Inequality Between Men And Women Based Solely On Gender1025 Words   |  5 Pageswomen based solely on gender. This dilemma is one that occurs across every continent and has been the subject of many riots, protests, and discussions since the early centuries. Gender inequality can happen in any setting, time, and place. However, gender inequality i s highly likely inside the workplace. Many employers discriminate against woman and sometimes then do not even know that what they are saying or doing is considered discrimination. Gender inequality in the workplace happens during the interviewRead MoreImproving Workplace Opportunities For Women1590 Words   |  7 Pageshave performed a critical role in expanding workplace opportunities for women. However, these laws failed to guarantee workplace equality since female workers still face discrimination through significant pay gaps for similar job duties, lack of representation in boards and high paying positions, and also face sexual harassment at the workplace. Reports reveal that women still have a long way to go to achieve equality for themselves in their workplaces. More than two decades of development have resultedRead MoreEssay on Sexual Harassment in the Workplace1398 Words   |  6 PagesSexual harassment can be described as any unwanted sexual comments or unwanted sexual a dvances. People think that in a sexual harassment situation that the offender is always a male but that is not the case, females can also be the harasser. There can be several incidents where a male is sexually harassing a female, female harassing a male, female harassing a female, or a male harassing a male. When sexual harassment occurs it can make any situation uncomfortable, especially if the advances are unwelcomeRead MoreSexual Harassment At The Workplace1697 Words   |  7 PagesSexual Harassment in the Workplace Eva L. Mendez-Zacher MG260, Business Law I 28 September 2014 Dr. Anita Whitby Abstract I’m conducting a study on Sexual harassment in the workplace. Sexual harassment is possible in all social and economic classes, ethnic groups, jobs and places in the community. Through this study I hope to clarify the common misconception that sexual harassment is an isolated female problem. Although the majority of the cases reported are in fact male on femaleRead MoreWomen in the Workplace1627 Words   |  7 Pagesfreedom. Issues that have and still plagued women in the workplace are many. Women in today’s workplace face many challenges such as discrimination, negative stereotypes of themselves, and sexual harassment. Although women in all careers are faced with these problems, the one thing that is clear is that women are striving to gain equality in the work force today. In order to understand the full realm of women’s inequality in the workplace it would be important to understand some of the history of

Hip Hop vs. Ethics Essay - 1665 Words

Ethics of The Music Industry Works Cited Not Included Hip-hop culture has been socially labeled as deviant, a counter-culture, un-American because of its lack of moral. Specifically, gangsta rap which glorifies guns, sex, violence, drug use and gang activity has been castigated. This type of rap promotes a nonconformist and rebel adaptive behavior. As a result, it gives hip-hop culture a deviant label. A simple definition of deviance is behavior that does not conform to group-shared norms; behavior that (in some way) does not meet the expectations of a group or a society as a whole and is subject to social control (Liska 2). Mr. Kirkland, along with rap entrepreneur Russell Simmons, Grammy award-winning Chuck D, Charles Fisher and†¦show more content†¦Larger society may disapprove due to their immoral ethics and promotion of deviant ideas, but larger society also supports freedom of speech. Whether or not morals are worth the loss of a basic constitutional freedom of speech is in question. The indicator of moral panic surrounding hip-hop music is: volatility. The eruption of this newly found threat to fans of rap music by famous gangsta rappers and its fairy-tale like gangsta life themes have occurred within the last decade. The volatility and eruption of these rebel ideals, specifically gangsta rap started on the West Coast, innovated by N.W.A., Niggaz With Attitude. NWA was most controversial music group to top the charts on the Soundscan system, which tracked sales of national record sales, during the early 90s (Farrish 2). NWAs lyrics and images heuristically analyzed and promoted gang affiliation, drug dealing and use, homicide, sex, misogyny, alcohol abuse, and hate on police campaigns. The rap industry is an oligopoly where 5 large firms dominate the market (Rose 55). According to hip-hop philosophers such as Rose, hip-hop music has become homogenized. According to Marxian theory, fetishism ofShow MoreRelatedGangster Rap - The Negative Impact on Identity Essay11 70 Words   |  5 Pagesobjectification of women. If youth knew that most rap stars are actually prison inmates or living off welfare, they probably would not be so keen on adapting rap culture and would focus on getting an education instead. The media doesn’t care about ethics, but about cold, hard cash. If filling our children’s minds with panegyrized images of the objectification of women, discrimination, drugs, and crime is the best way to make money they will. Because of this, the negative impact on a person’s individualRead MoreRock N Hip, Hop N Roll, and the Integration of Music in Popular Culture2384 Words   |  10 PagesAnne Toronto Trend Analysis Final Copy Ms. Johnson CIS English Hour 5 Rock ‘n’ Hip, Hop ‘n‘ Roll, and the Integration of Music in Popular Culture Prelude From bell bottoms to Barbies, every generation has its own distinct trends. While various fads have cropped up in each era, music has always been a key element of culture. Starting in the 1950’s, music became integrated within the American culture as the favored form of expression. The popular types of music found on the Top 100 lists todayRead More100 Essay Topics1545 Words   |  7 PagesThe car as a status symbol 27. The minimum age or the ideal age to get a driver’s license 28. The impact of the â€Å"chunnel† tunnel connecting English to the European continent 29. The effects of increasing or eliminating speed limits on the highways Ethics 30. Should the morning-after pill be available in the US? 31. Should HIV+ patients have to identify themselves as positive 32. The denial of health care benefits to illegal immigrants 33. Homosexuality in the military 34. The treatment of Native AmericansRead MoreMusic Industry : Independent Vs. Major Record Label Essay2 150 Words   |  9 PagesMusic Industry: Independent vs. Major Record Label Music is at our fingertips. We can turn on a radio or select a song on a menu and it chimes back at you the melody of the song you selected. A man named Scott de Martinville of the 18th century was fascinated by the way photographs preserved images, and he felt as if he could do the same with sound. The invention of the phonograph was the beginning of the music industry. Musicians could now use a machine to record their sounds and then publish andRead MoreEffects of Rap Music on Crime14002 Words   |  57 Pagessales figures are obvious testimonies to its popularity and commercial success. This was made particularly evident in October 2003 when, according to the recording industry bible Billboard magazine, all top 10 acts in the United States were rap or hip-hop artists;1 and again in 2006, when the Academy award for Best Song went to It’s Hard Out Here for a Pimp, a rap song by the group Hustle Flow. Such developments may also signal rap’s increasing social acceptance and cultural legitimization (BaumannRead MoreThe Infant Mortality Is A Huge Issue S topping Us From Moving Forward2500 Words   |  10 Pagescorporate boards of directors who sit on multiple boards. This allows corporations to increase their influence by increasing power as a group, and to work together towards goals that benefit both sides. This questions the quality of board decisions and ethics behind their decisions. We talk about them because it shows the influence of elites and how they manipulate their powers. A big one we talked about in class was the corporation of the telecom that pretty much runs a monopoly. 19. Poor people in NewRead MoreChild Development 1-199854 Words   |  40 Pagesdanger. * Likes learning about different sized objects. * Can use a cup without a lid using both hands; however at this stage spilling the liquid is still highly likely. * Can help undress them self, but unable to dress without aid. Trust vs. Mistrust – First feelings form about the world and whether or not it is a safe place, based on the level of familiarity, consistency and continuity of carer’s and care giving. Positive experiences lead to a belief that people are reliable and lovingRead MoreStrategic Analysis of Nike8813 Words   |  36 Pagesand that if Nike do not conduct good public relations with these groups and do harm the environment then Nikes goods could be boycotted which will mean losses of profit for Nike. Legal Being a multinational, Nike has always maintained the business ethics. It has always paid all due importance to remaining environment friendly. Legal issues have been handled by Nike as per the surrounding they have been operating in. Whenever any company enters a new country, it has to worry about the existing lawsRead MoreMonster Energy Essay11236 Words   |  45 Pagesinternal analysis, Monster is successful in targeting the right consumers for their brand including the following: * People with interest/involvement in sports * Males age 14-26 * Athletes and Extreme sports athletes * Gamers * Hip Hop Music Industry Strengths: Product Innovation Diverse Selection of products – consumers can choose from a variety of beverages and flavours according to their own tastes and preferences. Variety of flavours - Vanilla Light or Loca Moca JavaRead Morepreschool Essay46149 Words   |  185 Pages1 Engage in dance movements. 1.1 Further engage and participate in dance movements. Examples Examples †¢ Swirls a scarf or streamer with a back-and-forth hand movement outside. †¢ Demonstrates a favorite dance to friends. †¢ Hops while listening to music. †¢ Runs to join a group of children playing freeze dance. †¢ Turns and bows as music ends. †¢ Demonstrates to other children in the program a dance she recently learned. †¢ Uses scarves to imitate ocean waves on

Problems with E-Banking Free Essays

The relevant statutes and cases 5 How the current legislations adequately 6 protect the consumers References 7 QUESTION: Analyse with relevant statutes and cases the problems with electronic banking and how the current legislations adequately protect the consumers overcoming these problems. ANSWER: The following are the problems with e-banking: 1. Time of payment:The opportunity for a customer to countermand or stop electronic payment is unclear. We will write a custom essay sample on Problems with E-Banking or any similar topic only for you Order Now If the transfer is effective before the countermand is received, then the paying institution will have paid in accord with its mandate and is not liable to reverse or restore payment to the customer. Cheques are only paid or effective once cleared, and the paying bank holds records of the appropriate debit, however with EFT there are 5 possible times of payment: a. The time of transmission. b. The entering of the transfer instruction into the transfer system. c. The time of receipt of the transfer instruction by the paying institution. . The time when the recipient financial institution decides to accept the payment. e. The time when the recipient financial institution credits the sum to the account of its customer. 2. Malfunctions: ADIs accept liability for direct loss if there is a malfunction in the system. In the case where an electronic malfunction resulted in non-payment of an amount of money due under a charter party agreement, such that one of the parties lost the benefit of a ship charter, resulting in the loss of millions of dollars, it may result to indirect or consequential loss.The Uniform Commercial Code, in the USA, prohibits recovery of consequential damages from a recipient bank for a delayed or otherwise mishandled funds transfer unless there is express written agreement permitting recovery between the bank and its customer. 3. Evidence of transactions: EFT transactions are usually evidenced at the point of transaction by a document proffered to the customer. The problem arises with the unauthorized or fraudulent use of the facility, this will result to the customer not discovering the unauthorized use until there is a periodic statement issued. . Security, fraud and liability: In accordance with cheques and bills, a customer is not ordinarily liable for losing a bill, cheque or cheque book or failing to check bank statements for inaccuracies; the duties owed by the customer to a bank are quite limited in scope. However in the case of debit and credit cards, the duties are quite different. The customer is under greater contractual duties regarding security and liability for fraud. He must keep the card in a safe place and is required to notify the bank immediately of its loss or theft. 5. Terms of contract:The terms of e-banking account are set by the ADI and are varied upon notice from time to time. Customers have little bargaining power and also problems with understanding the contractual obligations. To further illustrate this point, there is usually a â€Å"Conditions of Use† document supplied with a debit or credit card but rarely is it understood, and as soon as the customer signs the card or first uses it, they are deemed to have accepted the card on these conditions. The relevant statutes and cases illustrating the problems with electronic banking: 1.ANZ vs Westpac (1988) 164 CLR 662, A meat company (Jakes) had an account with the branch of the Westpac Bank. At the relevant time the account was overdrawn in the amount of $67,000. A customer presented to ANZ a cheque in favour of Jakes for $14,000, but, by reason of clerial error, ANZ credited Jakes account with Westpac for $114,000. By the time ANZ notified Westpac for the error, Westpac had applied the money in reducing the overdraft and in honouring a number of Jakes’s cheques. Jakes paid back only $2,500 of the $100,000 before going into liquidation.ANZ brought an action against Westpac to recover the overpayment, however Westpac sought to rely on the defence of ministerial receipt. Bth parties acted on the basis of concessions made by Westpac that the reduction of the overdraft anad the payment of certain cheques which could have been dishonoured by Westpac at the time was notified of the mistake should be ignored for the purposes of determining whether the moneys had been applied. As a result of the concessions it was accepted by Westpac that it had not applied $17,021 of the payment and that it was liable to return this amount. . Mercedes Benz v ANZ and National Mutual Royal Savings Bank Ltd (Part 2), Mrs R was employed by the plaintiff as a payroll supervisor. By arrangement with the second defendant, she was given forms for opening accounts for new employees of the plaintiff, and she received cards and PINs for accessing those accounts. The plaintiff paid wages and commissions by issuing a cheque in favour of NMRB who then credited the appropriate accounts. There was virtually no supervision of Mrs R after her appointment, nor did the second defendant ever question the creation of accounts.Mrs R defrauded the plaintiff company using several different schemes. For the purposes of the present note, the relevant scheme was to create accounts in fictitious names and then use those accounts for the deposit of cheques. How the current legislations adequately protect the consumers: To address these problems, a joint State and Federal Committee of Consumer Affairs Ministers prepared a Code of Conduct to be allowed by financial institutions. They were given some time to incorporate the Code into their standard EFT contracts or alternatively face l egislation. After amendments recommended by the Trade Practices Commission in 1989, the Code was implemented along with the Australian Banking Ombudsman Scheme. The current Code is now part of ASIC’s scope of administration.REFERENCES: 1. Restitution law: By Sharon Erbacher pg. 639 2. Law 330 module 2 pg. 30-32 3. Cases and materials on the law of restitution:  By Andrew Burrows, Ewan McKendrick, James Edelman pg. 838 4. http://austlii. edu.au/~alan/mb2. html, Mercedes Benz v ANZ and National Mutual Royal Savings Bank Ltd (Part 2), accessed on 20/08/10. How to cite Problems with E-Banking, Papers

Celebrity Endorsement free essay sample

Celebrity Endorser Influence on Attitude towards Advertisements and Brands Abstract The research paper was written by Bahram Ranjbarian Associate Professor of Management, Zahra Shekarchizade, Zahra Momeni, Master Students of Business Management from The University of Isfahan, Iran. The research was conducted in Iranin 2009 and was published in European Journal of Science in 2010.This study aims to analyze the celebrity endorser influence on attitude toward advertisements and brand. A celebrity is a person who enjoys public recognition and with his or her popularity influences the purchasing behavior of the consumers. Marketers identify Celebrity Endorsement as a most prevalent form of advertising and hence invest a huge amount of money in this strategy. Advertiser assumes that by adopting Celebrity Endorsement will help in creating a positive felling towards the brand, a high recall value, Brand identification, Brand positioning and finally resulting in consumer purchasing the product.In this paper the information was obtained from students from The University of Isfahan. We will write a custom essay sample on Celebrity Endorsement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A questionnaire survey was conducted with 193 (137 women and 56 men) randomly selected students of the age group between 19 and 30. A cluster sampling procedure with age and degree with main control variable was applied. The questionnaire was measured by using Likert Scale. A pilot study of 30 questions was conducted in order to measure the reliability of question.The findings said that influence of using a celebrity endorser in Iranian advertisement showed positive and significant relationship between attitude towards celebrity endorser and attitude towards brand and advertisement. The study concludes that attitude towards Celebrity Endorsement has direct or indirect influence towards Celebrity Endorsement. The Iranian consumers do not have significant influence of celebrity on purchase. The study finds that Iranians consumer tendency for buying is influenced by other various items such as age, gender, income and education. Celebrity Endorsement: A Congruity Measure of Personalities Abstract: The research was conducted by Reshma Farhat And Dr. Bilal Mustafa Khan from the Department of Business Administration, Aligarh Muslim University, Uttar Pradesh, India. The findings were published in the Research on Humanity and Social Science journal, Vol. 13 in 2011. The purpose of the study is to find the congruence between the personality of a brand being endorsed and that of the targeted personality of a celebrity.In today’s dynamic and highly competitive business environment marketers turn to celebrity endorsement to influence consumer brand choice. Congruency is a factor that assess the fit between the brand and the other entity. This study foresee into the effects of congruity in the process of advertisement and how the presence of celebrity endorsers affects this congruity. The study focuses to the measure the congruence between Shahrukh Khan’s personality and Sunfeast brands personality.The researcher has collected the information with the help of a questionnaire which consisted of 42 items of Aaker,s brand personality scale. The survey was conducted through personal interview and through e-mail among 150 respondents within the age group 18-30. Majority of the respondents were students. The questionnaire developed was a structured one with a single question asking respondents to rank 42 adjectives (based on Aaker’s scale). The question had five-point Likert’s scale response with Strongly Disagree and Strongly Agree as the scale. Data analysis was done by calculating the central tendency measure, Mean. Separate means were found for every brand Sunfeast and Shahrukh Khan. The study used Graphic techniques such as SPSS ; Excel to plot and compares the mean. The congruence between a celebrity and a brand is an important concept. Celebrity endorsements would be more effective if they are consistently used over time to create the link between the brand and the celebrity. The study finds that the targeted endorser Shahrukh Khan is having a successful association with the chosen brand Sunfeast.The research paper shows that there is a lower degree of congruence between the brand Sunfeast and Shahrukh Khan on some personality dimensions such as Competence, Ruggedness and Sophistication while they are quite close in certain other brand personality dimensions like Sincerity and Excitement The study with its limitation of limited sample size, the findings of this study are quite significant as it highlights the relevanc e of using celebrity endorser and congruity effect as a foundation block for building successful brands.